Best Gift For A 3 1 2 Year Old Boy Anti-Aging Supplements – Making the Most of Extraordinary Market Growth

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Anti-Aging Supplements – Making the Most of Extraordinary Market Growth

This article is about how anti-aging supplement companies are making progress and how any company can do the same.

As you will see, marketing anti-aging supplements requires remarkable creativity and skill to develop strategies to persuade an older audience to buy them.

It starts with a case study.

MEET THE PATIENT

I’ll call him ‘Mr. X’ – just to keep his story private.

Mr. X was aging fast – far too fast for the number of years he had already been on this planet.

He was a former smoker and drinker.

His blood pressure was rising.

He had the growth hormone levels of an 80 year old man – when he was only 42!

Unsurprisingly, he was taking a number of prescription medications.

He was an old man before his time.

On top of all that, his family medical history was not inspiring. His family tree was littered with diabetes, allergies, heart disease, neurological disorders and senility.

That was three decades ago, when the “anti-aging” movement was beginning to gain momentum.

Mr. X was a smart guy (he still is). He paid attention to new developments in what today might be called “functional medicine”.

He focused on nutritional science, that is, supplements to rejuvenate his “old man” metabolism.

He has done extensive research on published studies. He chose a number of supplements based on what he found.

His efforts worked.

Fast forward to the present.

Mr X is currently 72 years old.

By all health measures, he now lives in a younger man’s body.

He enjoys lower than average blood pressure, resting heart rate, fasting blood sugar, insulin, cholesterol, triglycerides and body fat percentage.

His functional strength, lung capacity, and heart capacity are now better than an average 40-year-old man.

At an age when many in his age group are slowing down, Mr. X is busier than ever. He can ski on the steepest slopes, climb to the top of the mast of his sailboat and follow the thirtysomethings of his bike club.

Mr. X is the standard bearer for anti-aging supplements.

MUSIC TO MY EARS

Mr. X’s story seemed to speak directly to me. We are about the same age. We both had so-called “age-related” health issues. We both searched for natural ways to slow down and even reverse our rapid aging symptoms.

Now, thanks to her story, we both share better health from anti-aging supplements.

Even though my condition was not as bad as his, I still benefited from the products he endorsed.

My blood pressure dropped. My fasting blood sugar has gone down. My body fat percentage has gone down. My muscle tone has improved. The skin on my cheeks turned pink again.

My personal youth movement just keeps getting better.

More importantly, my prospects for a longer, healthier life are exactly where I want them to be.

It’s a great feeling.

OH, WHAT A FEELING!

Mr. X’s story led me to take action – the right action – to slow down my own aging.

That’s what a good story does.

First of all, it’s an irresistible read. As soon as I started reading his experience, I had to read until the end.

By the time I finished, I had already made a list of supplements he recommended.

And then I started buying them.

Ultimately, my decision to become a client hinged on the persuasive psychology of good storytelling.

This is a powerful principle behind persuasive marketing. It is perhaps the most powerful of all for anti-aging supplements.

THE 1-2-3 OF PERSUASION STORYTELLING

On second thought, the supplement company behind Mr. X’s makeover did three main things that led to me becoming a customer.

They are what any company selling anti-aging supplements can do.

1) First, they caught my eye with a bait I couldn’t live without.

It was offered right on the homepage of their website. The wording of the offer convinced me to click on a link to a “persuasion” page, that is, a page designed to persuade me to give my name and email address so that I can get the report.

This is a common list building strategy. What was rare was that he was able to break down my resistance to giving out my contact information.

2) The report itself was basically a long sales letter about the company’s anti-aging supplements. The heart of the story was the story of MX

3) This step was perhaps the most important of all: the company communicated with me, one-on-one, to establish a human connection with me personally.

They tracked my purchases with messages from a real person with a real email address.

Not from anyone to [[email protected]].

Not from anyone to [[email protected]].

No, a real person with a real reply address.

The reason I say this may be the most important step of all is because of how I felt about it.

I felt important. I felt valued.

Psychologists explain how everyone searches for these feelings on a daily basis.

The experts are there.

Good storytelling caught my attention and converted me into a customer.

Good psychology keeps me coming back.

UP THE GROWTH CURVE

The rapid growth of the anti-aging supplements market is enticing. By itself, however, the projected CAGR of 7% over the next five years is a questionable figure.

How a company capitalizes on this growth is what makes all the difference in moving up the curve.

This is where good storytelling plays a crucial role for sales conversions and customer retention.

WHAT ELSE?

Several types of written materials drive the anti-aging supplements market.

For starters, the marketing copy behind what I’ve described here involves a “subscribe” page, bait, and follow-up emails.

It also relies on finding and curating ideal stories like MX’s. In other words, stories that speak directly to the target audience.

Another element, without which even the best marketing copy fails, is an effective call to action (CTA). I’m not just talking about a “Buy Now” button. I mean copy that gets people to click that button in the first place.

(Believe it or not, I’ve seen a lot of marketing copy without any CTAs!)

These are some of the most compelling elements behind anti-aging product marketing strategies.

Additionally, compelling copy for supplement marketing needs to be based on good science.

This means quoting and explaining data from the best available studies in terms understandable to the general public.

This is where I come in.

I am the rare combination of a persuasive writer and a scientific researcher.

I use my scientific expertise and my writing skills for nutraceutical marketing.

Want to find out what I can do for you? So let’s talk.

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