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The Big Social Pop: 3 Factors Fueling a Social Media Bubble

Maybe it’s just me, but it seemed like long before the site had a No. 1 box office movie carrying its story and grossing a respectable $23 million in its opening weekend. openness, Facebook and the rest of the sites that make up the social media phenomenon were already ubiquitous in our society.

In fact, I think Facebook and Twtiter have become so mainstream that you could make a hugely successful drinking board game out of how often logos hit us in the face, which happens almost 24/7. 7 these days:

1. Grab an 18-pack and three buddies.

2. Everyone crowds around the TV and, using your remote control, skim through the commercials.

3. Whenever players see or hear a solicitation from the company or spokesperson in an advertisement asking viewers to “follow” them on Facebook, Twitter or any other social networking site, or flash the logos on the screen, each player must drink.

4. Last person to drink loses and must follow Lindsey Lohan on Twitter for the next 6 months.

OK, so my penalties are a little too harsh, but the fact is that people, organizations, businesses, well, everyone are piling up on social media and online networking sites by (probably) billions every day – the classic signature bubble “craze” – and this kind of inflation and obsession can’t go on forever.

The social media bubble is not a typical bubble though, as the sites we belong to are not really an asset with monetary value to us. But I don’t think that means it couldn’t appear, and when it does, which social media companies will survive, and which will be caught naked and devoid of value, importance and relevance?

Are social networks in a permanent bubble? Here are three deep points for you to decide for yourself.

“So where will the money come from?”

If there’s one thing we should have learned from the dotcom bubble of 2000, it’s that creating and investing money in a business should happen after the company’s founder has decided (or at least chosen ) a revenue model. The epic failures of larger-than-life sites at this time, with names like toys.com, pets.com and hundreds more, crumbled in a mad rush to bring a website online and drive traffic without any real consideration. on how the business was going to generate revenue. People still publicly invested in the companies and lost billions when it broke.

Have we made no progress in ten years? Today’s social media sites look almost exactly like, economically and commercially, those goofy, worthless Dot-com bubble companies. The launch flight is the same: a suave entrepreneur has the idea, a buddy or a small team of programmers launches the site, and the traffic comes flooding in because it’s free. There’s a formula in play: create something free, launch it, find venture capitalists, and grow the website, but don’t necessarily worry about revenue, because you can always fall back on advertisers.

“How can we make money? says the VC, as he writes a check for half a million dollars. flip-flopped in his twenties to cheer on his partner. Still need more proof? Just read the story of Twitter, a website with over 100 million users and still no clear plans on how to generate revenue.

There is no real value

Readers who are followers of social media sites will likely balk at this statement, and everyone is certainly entitled to their opinion. But the truth is, there really is no lasting economic value in social media websites. While Foursquare is an interesting GPS platform that allows small businesses to promote themselves with virtually unlimited limits, I think that ultimately social media as a whole brings nothing to the world’s table, but advertisers and internet get-rich-quick entrepreneurs who want your spare money.

Facebook’s mission statement is “to help people communicate more effectively with friends, family, and co-workers.” Since when did humans, the world’s most socially advanced creatures, begin to suffer from the need to communicate more effectively with our friends, family, and co-workers? And how valuable are these relationships anyway? When I look at my Facebook profile and see 565 friends I think wow – either I have a lot of acquaintances or I’m a pretty popular guy (knowing in the back of my head that’s probably not the case ).

There was a time, and not that long ago at all, when Silicon Valley was teeming with brilliant scientists creating and continuing to develop incredibly powerful inventions and innovations like semiconductors, microchips, and the Internet. Companies that are universally recognized for their breakthrough innovations like Microsoft, Sun Microsystems and Google have had a measurable economic impact on societies around the world. Today, I wonder if there are only app developers who dream of selling a few million virtual farms overnight to anyone who would actually buy it.

Consolidation

As with other famous and historic asset bubbles, as social media websites evolve, there will be rampant consolidation and spectacular companies imploding on themselves under the influence of a fatal cocktail. crushing debts and influences that I mentioned above. . There’s no need to worry, though; even after the dotcom bubble, many internet companies not only survived, but flourished in the years that followed, including Amazon, eBay, etc., and the same fate is in store for social media and networking sites.

While researching for this article, I found a small flurry of press releases from obscure social media-related companies merging, including an advertising agency and Europe’s largest blogging platform, both in separate cases and agreements.

And the rumors continue to fly this morning since Facebook announced it would be making a big announcement today shortly after it announced a publicized partnership with Skype last week. It may be the anticipated integration of voice and video chat for the Facebook platform, but regardless, rest assured that the consolidation between the strongest and weakest social media sites is at come, and probably in a much bigger way than these two present.

At least one social media site has failed this year, and one reasonably substantial. 12 Seconds was a user-generated website that allowed users to share videos with each other. As a member of the site, I received an email from the company three days ago that basically said 12 Seconds was closing the doors, thanking a few key people at the company, thanking the users, and that was it . The site will be closed on October 22.

Could this be the beginning of the end for creepy, contagious social media websites, or are we just warming up? Let me say that I am a prolific user of Facebook, Twitter, LinkedIn and YouTube, and will continue to join and use social networking sites because I appreciate what burgeoning technology has in store for me. to offer. Unfortunately, I’m also an economics student, and with that comes speculation about all things bubbly.

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