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The Positives and Negatives of Online Banner Printing
When the Internet “began” to be commercialized in the mid-1990s, online shopping, including the purchase of online banner printing, has gained incredible strength over the past two decades. So much force that many businesses have boomed or crashed – or both – in arguably the most remarkable advance in consumer purchases since the arrival of radio and television marketing.
Online banner printing industry
In my industry, online banner printing became popular around 2005, and a few companies were responsible for the price drops that still exist in the online banner market today. But are consumers’ lives improved by having obtained much lower prices? May be. Maybe not.
Here is an example. On July 19, 2011, Borders bookstores announced that they were closing nearly all Borders stores due to too many customers walking into Borders, browsing books, going home, and buying them online cheaper at Amazon.com or downloaded books. on their personal devices, where they could read it anytime – at the touch of a button.
Borders, however, was slow to adapt to the Internet and collapsed as a result. My question remains, are we healthier as consumers to be able to acquire cheaper downloadable books? May be. Maybe not. We will know in time.
The first print shop I ran
The banner and sign printing company of which I was the director launched its first website in 1998, among the first online banner and sign printing companies to do so. I was completely impressed with how easily buyers could find our sign business out west, even from Miami, Chicago or New York, on the global web.
We were the very first company to manufacture signs and banners on a brand new search engine named Yahoo! in 1998, and among the first 500 companies to actually be listed on Yahoo! We didn’t really know what we had at that time.
In 2000, I pushed the owner of the company (I was the CEO) to spend a lot of money, energy and time learning how to harness the power of the internet. It was the wave of the future, I told him. I got a cool response (note: the owner was also my dad, so dads listen…your son may, on occasion, have some really great ideas – you may need to listen to them!).
Eventually, in 2003, I left dad’s business and jumped into the wild, woolly world of online marketing, selling signs, displays, decals, and more. While we’ve done very well online, we’ve also seen some negatives with online shopping, although these are mostly about particular unidentified businesses, and not so much the web itself.
Online Marketing – Where it’s Wrong and Why You Don’t Need to Get Scammed if You’re a Savvy Consumer
1. Unscrupulous marketers.
While these companies aren’t necessarily doing anything wrong, they often dominate the right side and top paid front page ads of Google, advertising online banner printing for $1.50 per square foot. But hey, that’s marketing, right?
You know if you go there you’ll probably pay double or triple that amount for a premium banner, but those Google ads are sucking you in and a smooth seller on the other end. what you really wanted at $5 or $6 per square foot which is a decent price but not what you thought you were paying so you head to the next site that advertises vinyl banners at .99 $ per square foot and fine in the same place as on the first site!
But you’ve wasted a few or three hours trying to save money. Lesson learned – maybe – hopefully?
While most likely successful, I won’t say I’m 100% comfortable using (or abusing) this style of marketing – even if it works. It’s probably just resentment on my part because I’m lousy for being a peddler, but why not just say “Substandard 50 dpi billboard banners printed on cheap Chinese banner fabric with not-so-good ink for banners you carry needn’t last more than a few weeks – $1.50/sq.ft.”
Where are those FCC agents when you really want them! ?
2. You cannot see the quality of the banner you want to buy online.
It used to be a bigger issue with custom elements like banners, but it’s not really an issue now. Vinyl banner materials are made by only a few factories, and Scrim vinyl banner material comes from those few companies, and there just isn’t much variation in what’s available. There are many brands, but most are generally similar to other brands.
While many vinyl banner fabrics are made in China, there are varying qualities of products made in China, and the $1.50 per square foot material for banner printing is the bottom of the barrel – definitely not a salon or retail class – usually OK for 50 dpi billboards, but not much else.
Currently, if you need to see sample material, you can simply request a printed banner sample; most online banner printers will be happy to mail you a free sample or two, unless you need them tomorrow. Then you will need to provide a FedEx or UPS account number for this. This is standard with most legitimate banner printing companies.
Wait! There is also positive news for online banner shoppers – and other web purchases!
There are certainly pros and cons to buying banners online, but the biggest advantage is convenience. If you have more time than money, or your time isn’t worth much, and you like to use your local banner stores, you can get out of your place of work and go to the store of banners and signs and when you are done. , you will have wasted, I mean spent, a few unrecoverable hours getting yourself a banner or two. But as long as you’re happy, I’m happy.
As an avid online consumer, I have purchased clothes, shoes, apparel, toys, tires, equipment for my online banner printing business, car engines, golf equipment and much more online. Why? It’s fast, effortless and saves time and money. It will cost $0.35 a mile or more to drive my car around town, and a 20 mile drive around town takes 45 minutes and $7.00. I could have written one of those fascinating articles!
2. Branded products cost a little less online
Another advantage of online shopping – it can be cheaper to buy brand name products – sometimes much cheaper. Prices in the printing industry have remained stable for twenty years in many departments, and have even fallen somewhat in other areas.
Why? Cheaper overhead factors. Retail store space costs a lot of money in higher rent, higher heat, more fancy lights, fixtures and displays (than a manufacturing plant) and other costs as well.
Why I Jumped Into Online Banner Printing Service
Will retail stores disappear? Probably not anytime soon, although the majority of successful retailers have also expanded into “e-tailers”, making sure they’ve covered all their bases. That’s why we got into online banner printing as well as marketing other types of online banner printing and signs, back in the 90s.
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