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The Demise of Celebrity Fragrance: Why No Person Desires to Odor Like an A-Lister a

My first celebrity perfume became Glow by Jennifer Lopez. Having that curved, frosty bottle on my shelf — complete with diamond Jlo appeal — has become my majority after years of immaturity and Impulse body sprays.

once i sprayed on that synthetic grapefruit scent, i felt like jennifer herself. Casually throwing away my expensive jewelery from a 1997 Aston Martin convertible, then stopping for an impromptu dance party by the seaside. Really, I was an obese 15-year-old woman from Croydon, who spent her evenings with the curtains closed, desperately trying to nail the moves from his Darrin’s Dance Grooves DVD.

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Teenage me fell on the line and lead for the “superstar lifestyle” attached to these scents. As the day went on, I doused myself in the weird and fable using Britney Spears, and although I’m a die-hard “Britney’s Crew” fan, Pink Sin via Christina Aguilera has become my “hello boys” scent. ” at a party. Sorry Brit.

Fast forward to 2018 and movie star scents don’t quite have the pulling power they once did. In fact, it has been said that revenues have decreased by 22%. “In the 2000s, there was an incredible variety of superstar fragrance launches compared to today,” says Perfumery Sales Manager Andrea Rickard, when I asked her about the drop in sales of sprays. body superstars. “Like style, the body spray industry is driven by trends that we often see varied pastimes in different types of scents.” obviously at this second in time, this hobby is not in the A-listers flogging their scents.

So why don’t we try to smell like celebrities anymore? perfume professional, Nick Gilbert has an idea that “there was a period in time when superstar perfumes were the way to enter a secret world – now that has been replaced by the almost total use of media locals, there is no longer any need to buy “more to culture.”

4da1a46ec20cf93ee5c846a51e04f0ed, buyers demand relevance and authenticity”

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Yes, thanks to, we can all get a peek at what’s really going on behind the celebrity curtain, just like Dorothy did in The Wizard of Oz. In some cases, like the Kardashians, the curtain wasn’t just pulled, it was ripped from the wall. Even my gullible 15-year-old self would find it hard to believe that Kim Kardashian is going anywhere to close her own wrinkle-free neck with the rest that costs less than £30.

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As Andrea puts it, “Superstar fragrances still have great enchantment, but shoppers are much more inclined towards mentions and demand relevance and authenticity.” in fact, today’s teens can smell an #ad a mile away and they need honesty when it comes to promotional content. Come in, Kylie Jenner.

After dodging lip filler questions in every press interview, Kylie ultimately attributed her fuller pout to lip liners, primarily Spice and starting with MAC.

Kylie’s endorsement led to the shades being promoted globally in 2015. Of course, being from a family that certainly didn’t miss a business opportunity, Kylie set up Kylie Cosmetics later in 2015, launching her very personal “lip kits” which sold out inside. 2 seconds”.

4da1a46ec20cf93ee5c846a51e04f0ed, today’s young adults embrace different types of celebrities”

Now virtually a “self-made” billionaire, “Kylie’s Impact” has celebrities eager to get out of our pulse looks and into our makeup baggage. With Kim Kardashian, Rihanna, Jennifer Lopez, Victoria Beckham, all are launching successful beauty varieties.

Authenticity also impacts the new celebrity alternative. while I idolized the seemingly untouchable Britney, today’s teenagers choose a much more relatable person. “Today’s young adults are buying different kinds of superstars, like YouTuber Zoella, who sells all forms of elegance and showcases products under her name,” says Nick.

in addition to authenticity and a new breed of celebrity, it seems like we don’t want to feel like everyone else. “Basically, it smells like you” is the tagline of Glossier’s You perfume, a skin scent that every millennial, myself included, seems to be enthusiastic about, and whether or not it’s a fad that Andrea also referenced. inside the perfumery. “Across the fragrance market as a whole, we are seeing an emerging trend for fragrances from additional areas of interest and people who fit into broader subculture trends.”

although, as Nick points out, there’s a “movie star body spray superhero” who just might shop the day the youngsters replace the traditional superhero cape costume with cycling shorts. “Kim Kardashian West’s fragrance offerings are bought all-in on the bottle and its superstar, rather than the fragrance – shoppers have to order them online without sniffing them, and they’ve sold them all.”

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It’s a variety of things that while Kylie Jenner single-handedly killed the perfume industry, older sister Kim is giving her the desperate revival she craves. definitely Kim earned $5 million in greenbacks in exactly five minutes when she launched her new Kimoji fragrances in July 2018. whatever she did without paying for advertising, oh to be part of this household, just a few questionably sexual perfume bottles.

So even if we don’t want to feel like a star anymore, we’re still happy to put half of our money to buy a little of their existence.

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