Can A 1 Year Old Watch Tv Cause Eye Problems Marketing Products to Children

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Marketing Products to Children

Do you think putting a child in front of a TV limits their development? Look at a small child watching television and you will see a zoned child. Children need to develop hand-eye coordination while moving, falling and getting up, jumping, running. They need to feel things and learn to express themselves.

The first months of an infant’s life are the time when intellectual, emotional and social development requires direct engagement with his world, his environment.

According to experts, children do not need to watch television at all. Many parents (and exhausted stay-at-home moms) may disagree to varying degrees. Personally, allowing my children to watch television is necessary for my mental health. However, I select what I feel is appropriate and try to limit their viewing to commercial-free programs that are educational as well as entertaining for them.

Children are spending more and more time with the media for any activity other than sleeping. Huge corporate conglomerates own televisions, radios, web companies and movie studios – making it easier for marketers to sell products directly to children. It is estimated that children 12 and under influence more than $500 billion in purchases each year.

Brand licensing, product placement, and even preschool and daycare marketing are some of the ways marketing to children happens. Childcare providers and preschool teachers sometimes use movies and TV to keep kids engaged (not in my child’s preschool!) In response, media companies have started targeting preschools with programs based on media characters they present as “educational”.

If you watch, you will find that there are hundreds of videos aimed at babies that claim to benefit their brain development; “Cradle to Grave Loyalty” they call this infant marketing phenomenon.

It is up to parents to empower their children and allow them to grow up without being undermined by commercial interests. Our children mean more to us than their “purchasing power” and we as parents need to be more aware.

Each family must decide for themselves what is best for them and what will work; however, here are some practical guidelines or suggestions:

o Do not place televisions in children’s bedrooms.

o Choose programs/movies wisely.

o If you choose to allow your children to watch advertisements, be there with them so that you can explain certain gestures and behaviors to them and answer their questions.

o Ration screen time.

o Do not allow endless TV watching; encourage play and other activities.

I chose to have a digital video recorder (DVR) so that I could record the shows that I know my children enjoy watching and that I have deemed appropriate and educational for them. I also try to keep their ad exposure as close to zero as possible. We also have a huge collection of suitable and enjoyable DVD movies.

In conclusion, remember – children want and need our love and attention; It is the greatest gift we can give to our children.

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