Can I Take 1 Month Old Baby On Long Drive Distance Learning and Its Trends

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Distance Learning and Its Trends

Distance education companies face the challenges of selling their products in the K-12 market and overcome the lack of teacher training to use their new products, but they still have plenty of reasons to to be excited about – the increased emphasis on school accountability and the upcoming increase in student numbers.

Industry experts discussed these trends during a panel at Fulcrum’s Third Annual Education Technology Funding and Investing Institute in Arlington, Virginia this month. Demographics show that by the time the echo of the baby boom reaches school age, a large number of teachers will be retiring.

Figures from the US Department of Education indicate that K-12 enrollment will continue to grow at less than 1% per year until 2006, when the trend will reverse and enrollment will begin to decline. At the highest point of the curve, the country will have 54,457,000 enrolled K-12 students, an overall increase of 3.3% from 1998.

“These factors will be a huge driving force in compelling schools to seek new solutions,” said Sally Narodick, CEO of online advanced placement content provider Apex Learning. Narodick and others said they believe technology will become an increasingly important part of helping schools deal with teacher shortages.

The education industry is also counting on the movement toward increased school accountability to drive sales of electronic offerings.

There is still a lot to overcome

Technology and content developers have admitted that they may not have all the right programs that prove technology is needed in schools. “The industry is in a painful, early phase of emergence, but it’s actually learning a lot,” Narodick said.

Part of the pain of this emerging stage comes from selling cutting-edge technology to a less tech-savvy customer. Companies have little choice but to provide some form of teacher training. NetSchools offers on-site teacher training for one year to each school that purchases its hardware and networking solution that provides a laptop to every student and faculty member at a school, said Thomas Greaves, vice president of NetSchools. .

Lightspan also provides customer support through its 100-person staff, which doesn’t come for free. “It’s an expensive proposition for businesses and schools,” said Winnie Wechsler, executive vice president and general manager of Internet and Broadband Services for Lightspan. At Lightspan, the training budget is split across the Internet and CD segments of the company.

Just getting the product to an audience is also a challenge that distance learning companies overcome by partnering with established companies. “Partnership is the only way to get to market on time,” Roches said.

A marketing and sales partnership may include listing products in another company’s catalog, displaying clicks between websites, and installing programs on hardware before shipping.

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