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Does Anyone Remember the Cabbage Patch Craze?

If you’re over 30, you probably remember the Cabbage Patch Dolls craze in the 1980s. People lined up for hours just for the privilege of buying one of these dolls. Stores couldn’t keep them on the shelves. Some people think it was the biggest marketing gimmick of the 1980s.

The dolls were originally designed by a man named Xavier Roberts living in Georgia. In 1982 Roberts sold the mass production rights to the Coleco Toy Company. As you may recall, each Cabbage Patch doll came with its own name and birthday, adoption papers, and birth certificate. Each doll was meant to be unique (just a tiny bit different).

For the first few years, it seemed like Coleco couldn’t produce these dolls fast enough. The dolls were so scarce around Christmas that some stores had to call the police just to control the crowds queuing for the dolls. Other stores decided to organize lotteries to distribute the dolls fairly and avoid crowd scenes. In 1985, Coleco had record sales of $600 million from Cabbage Patch dolls.

Obviously, like most fads, the Cabbage Patch fad didn’t last very long. Sales went from $600 million in 1985 to just $250 million in 1986. There were scalpers and profiteers who found themselves with cupboards full of dolls that weren’t selling very well anymore. Coleco then tried many things to revive the doll market by making dolls “do things” like talk. However, things went downhill from there and Coleco had to file for bankruptcy in 1988.

The Hasbro company obtained the production rights to the doll in 1989. They gradually started making dolls for young children, which led to smaller dolls. Even though the Cabbage Patch dolls were one of the top selling dolls. Hasbro was never able to revitalize the Cabbage Patch market. In 1994, Mattel bought the rights to the doll.

Mattel currently still produces Cabbage patch dolls. However, the dolls no longer have cloth bodies, they all continue to be vinyl dolls. Dolls are usually around 14 inches or shorter, and most come with a gimmick such as swimming, eating, or brushing their teeth. Most Cabbage Patch dolls made by Mattel are still available at select mass-market retailers such as Toy’s R US. The price is usually under $20.

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