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Use Tea to Differentiate Your Business

In a vast sea of ​​shopping identity, it’s vital that your small business stands out. Differentiating small businesses doesn’t have to be difficult. A 5,000-year-old drink is an easy way to get an edge over the competition. A simple cup of tea can make your business stand out from the crowd.

Although the majority of tea consumed in the United States is iced, a hot cup is a simple and effective way to get customers to remember and return to your business. Tea has had a renaissance and is more popular than ever. One of the main reasons for its growing popularity is health concerns. Tea is the most popular drink in the world (except water). Even in the United States, it is the 6th most popular beverage behind water, soft drinks, coffee, beer, and milk.

Offering new and different varieties can help customers remember your business. If you are thinking about offering or expanding your selection, the first question you may have is about the types of tea to serve. Ideally, serve a few varieties, including black, flavored black, herbal, green, and decaffeinated teas. Offer at least one kind of black tea, a varied version of breakfast is good at any time of the day. The majority of tea consumed in the United States is black tea, the two most popular types of tea being English Breakfast and Earl Grey.

If you have an Irish pub, serve an authentic Irish tea. Maybe Barry’s or Punjana, both still made in Ireland. If you have a health-focused restaurant, try Rooibos, which is an herb and is the latest trend among tea drinkers. Rooibos, also known as red tea, is a unique herb found in the Cedarburg Mountains of South Africa. Rooibos is red in color and has a unique sweet, nutty flavor.

Do you have a cafe with a Russian or French accent? Then try PM Kousmichoff & Sons or Kusmi Tea, which dates back to 1867 in St. Petersburg, Russia. This is the only ancient tea factory that still produces the original Russian blends from the last century. Today, the product is manufactured in France. Kusmi still comes in its original pre-Bolshevik Russian Revolution packaging. All products come in English and French packaging.

Do you serve Indian food? Then Dilmah would be a good choice. This brand will be a new experience for almost all of its customers. Dilmah is grown, sorted and packaged entirely in Ceylon (Sri Lanka), producing the best tea in the world. Fresh, rich and full of flavor. Tea is a good introduction for new tea drinkers.

Does your business have a Scottish focus? Then serve Scottish Blend, introduced in 1990, one of Scotland’s favorite tea brands. Scottish Blend was the first specially blended tea to appear in Scotland. By 1998, Scottish Blend had become Scotland’s number two tea brand.

Do you have a unique American coffee shop? Find a local artisan tea company. With the resurgence of tea, handicrafts are emerging in many communities.

Even if you own a bookstore or other retail business, you can use different brands as a theme throughout the year. An authentic Irish tea is served before St. Patrick’s Day.

Before choosing and serving a brand or variety of tea, try a few and decide which one works best for you. Maybe even some of your coworkers will taste the teas. Offer brands that customers can’t easily get locally. This provides a new experience for your customers and differentiates your business. You can also offer to sell teas to customers.

You can get the tea from some specialty retailers and online. When you buy the tea, try to do some sort of cross-promotion in exchange for a discount.

Differentiating your business can go a long way in making it a memorable experience for customers and keeping them coming back.

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