How Often Should My 2 1 2 Year Old Poop Mr Spock’s Sales and Marketing Nerve Pinch

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Mr Spock’s Sales and Marketing Nerve Pinch

Have you seen the new Star Trek movie and it’s world class sales and marketing secret?

If not, you can learn a lot about selling (in any medium) by watching James T. Kirk and Mr. Spock. Kirk is the head honcho on the spaceship in the TV show, and Spock is the pointy-eared first officer.

How come?

Well, if you watch the movie, you’ll notice…

1. Kirk is an impulsive, “jump-ahead” dude.

2. Spock is the opposite – analytical, logical and thorough.

And you want to know what?

In some ways, they represent EVERY potential prospect you will ever sell to.

And if you want to give yourself a good “leg” in business, all you have to do is recognize that the person/people you’re selling to Kirks obsession Spock.

For example:

Let’s put on our buzzy pointy vulcan ears and robes for a moment and pretend it’s the year 2300 (or whenever Star Trek takes place) and you’re selling cool phaser ray guns and want a big fat Star Feet arms contract.

And you know you have to fight Kirk or Spock.

Well, I don’t know about you…

But I’d sell it to Kirk BEAT differently than Spock.

For one thing, I’d much rather sell it to Kirk.

After all, Kirk is impulsive, energetic, and if he can make a decent case, he hardly buys without resistance. In fact, as long as you appeal to his ego, you can slather your sales pitch with the buzz and excitement you want – the more the merrier.

Not so with Spock.

If you get stuck selling to Spock, it’s a whole new game.

Spock won’t react well to a high-energy, upbeat voice. You will need much more evidence and “reasons”. And it’s even better if the super logical presentation that flows smoothly.

Besides, Spock will ask many more questions.

He won’t tolerate “winging” either. He’ll either pack your stuff tight or he’ll pinch you and throw you off the ship!

Anyway, here’s the gist:

Not an easy sell to Spock. But selling to Kirk is like buying candy from a doll.

Chances are you’ll have to deal with it often both.

If you “tailor” your sales and marketing to appeal to one or the other (depending on the situation), you’ll get more sales.

And live long and prosper (big time).

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