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Social Media Tips for Entrepreneurs
Social media is a fantastic, affordable opportunity to increase visibility and brand recognition. Even if you’ve been using it for a while, there’s always something you can learn from social media that can boost your business. Here are my top five tips for essential social media marketing. These can be applied across multiple platforms including Facebook, LinkedIn, Twitter, Instagram and Pinterest.
Tip #1. Show
It’s important to show people that you really exist. Automated messages have their time and place, but nothing can replace human interaction – even on the Internet. Answer questions, comment and react to others’ posts.
Tip #2. Stay positive
Don’t get into arguments. Try to ignore mean comments and especially avoid showing anger or threats. You can only blow flames. Instead, gently remind people that your social media channel is meant to be a safe place for everyone and that unkind remarks are not welcome. You can always block or remove trolls if necessary.
Tip #3. Be you
People can always tell a fake from the real thing. It’s good to have role models. It’s important to use spell check too! But you should always let your true personality shine through. It’s the best way to attract like-minded customers.
Tip #4. Simple is better
Brevity is the soul of wit, and it shows on social media. Keep Twitter and Instagram posts to under 140 characters, including hashtags. LinkedIn and Facebook posts can be longer, but keep in mind that the preview only shows a line or two, so get to it quickly.
Tip #5. Go to Visual
Photos, graphics, videos, GIFs and other visual media have more impact than words alone. Bonus points if the visuals are your thing. For example, if you’re a coach, post a Vine of yourself saying something encouraging instead of some stranger.
However, one thing to keep in mind is that social media marketing is real marketing. You shouldn’t give it to your friend’s teenager just because he has a couple of thousand followers on Instagram. Using social media for business is very different from using it for fun, and should be approached with the same precision as any marketing campaign.
Your online business manager can strategize your social media marketing, find content creators, and manage your technical team as they automate your publishing through a single control center.
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