How Old Was The Cast Of Friends In Season 1 Practical Content Creation: How Well Do You Know Your Market?

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Practical Content Creation: How Well Do You Know Your Market?

Suppose a fisherman went fishing in the Pacific Ocean. Before leaving, he made the largest and most sophisticated net of his time. He learned every fishing tip and technique available. He felt confident in what he was going to accomplish. He said goodbye to his friends and family before embarking on his adventure. He knew what to do when he got to the Pacific Ocean…which was to cast his net. He also knew that the Pacific Ocean had everything Just the thought of casting his net into such a large body of water filled him with great excitement.

Finally he was on his ship and in the Pacific Ocean. He reached the proposed position in fishing courses; but he decided to go further to get a bigger catch. He took a deep breath and thought about everything he went through to get here. He cast his net! This was the moment he had longed for and worked hard for.

He felt the weight of the web. He carefully drew the web. How many fish could be there, he wondered. The sheer joy of catching so many fish on his first trip kept him going. He pulled and pulled. Pulling the net onto the ship was laborious.

He pulled with all his might and finally got his net out of the water. He threw all his prey on the floor. First, he was amazed at what he saw… He had caught so many different kinds of fish and other sea creatures. Then came the disappointment. Some of his prey seemed strange…he didn’t know what to do with them. How could he separate his prey? Which ones could he throw back into the sea? He thought this would take so much time and energy. What could he do?

What would you do?

target market, as defined by biztazlaw.about.com a specific group of customers you have identified who have needs or problems that your product or service can fulfill.

Identifying your target market is a critical part of your success as a coach or business owner. Many opportunities open up for you in the target market.

Here are just a few of the benefits of target marketing:

  • You know what your target market needs and wants to solve.
  • You are known and recognized in that market.
  • You know where to find them.
  • You know who they are and how you can serve them.
  • You are seen as an expert.
  • You can write to them directly.

Three ways to identify a Viable Market

1. Identify the market based on who you are, your experience and expertise.

2. Identify the market you’re around — Do you have multiple contacts in a certain industry? Or did you grow up surrounded by restaurant owners/managers or people in politics, medicine, sports or other markets?

3. Identify your market arbitrarily. You don’t have to be an expert in a certain market before you can serve it. Identifying a viable market that you know little or nothing about should make you want to know more about that market. and as you strive to learn more, you will build and develop a strong connection with this market.

What makes a market Viable: Three types of questions to help you find out

1. Are people in this market at hand? Are they found in groups? Are there multiple ways I can get in front of a large amount? Are there ways to access them?

2. So what size? Is it narrow enough to stand out and engage with them regularly?

3. What about theirs purchasing power and desire? Is this market motivated to invest in the solution they want? Are people in this market seekers who invests in their personal and professional development?

Six categories of potential viable markets

  1. Professional market (life coaches, financial planners, lawyers, etc.)
  2. Small Business Market (Speakers, Web Designers, Home Business Owners, etc.)
  3. Holistic practitioner market (massage therapists, chiropractors, herbalists, etc.)
  4. Professional entertainment market (producers, managers, talent agents, etc.)
  5. Position market (CEOs, HR managers, telephone service managers, etc.)
  6. My… Do your research and come up with your own possible viable market.

Plan of action

Ask yourself these questions you identify your target market… write your answer down.

1. Who is my market?

2. What do they value? Are they male or female? How old are they? What are their demographics? What kind of experiences do they have or have? What do they do for a living? What gifts and talents do they have?

3. What attracts me in this market?

4. What knowledge and expertise do I bring to this market?

5. What do I need to serve this market?

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