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Learn the History Behind the Historical Harley Davidson Logo
To explore the history of the Harley Davidson logo, you need to know a little about the company.
In Milwaukee, Wisconsin, in 1901, at the age of 21, William S. Harley drew his first motorcycle design, which he wanted to put on a bicycle. William did not start working with his partner Arthur Davidson until two years later.
When William Harley and Arthur Davidson built the first Harley Davidson motorcycle, it was 1904. This motorcycle was built in a 10 x 15 foot shed with Harley Davidson Motor Company lettering on the door.
It was 1904 when Arthur Davidson’s aunt, Jane Davidson, painted “Harley Davidson Motor Company” on the door in red.
The famous Bar and Shield logo in orange and black was registered in the patent office in 1910. There is no record of who designed it and why the rod and shield.
A few interesting things happened before the next logo was created. During World War I, almost 20,000 Harley motorcycles were used by the United States military. In 1920, a man named Leslie Parkhurst broke the speed record 23 times. After each victory, the team took a victory lap with its mascot. Its mascot was a pig, hence the name “pig” and the first pig association was formed.
The art deco “eagle” design became the next Harley logo. It was painted on all Harleys in 1933 in an attempt to boost sales after the Depression.
It was after 1930 when bikers were considered outlaws and used the skull and crossbones as their emblem. The company had to change this image. Willie G. Davidson came up with the “skull and wings” logo.
A V logo was created for Harley’s 50th anniversary. This logo was placed on the fenders of all 1954 model bikes.
Today, dealers across the country can add the logo with permission from Harleys. For example, Colorado dealers put mountains behind the original Harley logo.
Today, you can find almost any item with a logo. From sunglasses and cups to Harley bedding, the logo is everywhere.
The Harley Davidson logo is now a $41 million industry.
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