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7 Easy Ways to Thank Your Customers
Thanking your customers is a great way to gain repeat business and a “customer for life.”
In today’s market, we are constantly bombarded with sales pitches and advertisements. Aren’t you tired of everyone looking for your money? Well, it’s no different for your customers.
Show some appreciation today. Make your customers feel that you really value them and appreciate their support of your business.
Here are 7 easy ways to thank your customers:
1. Send a thank you card
Whether it’s a postcard, a card in an envelope, or even a high-quality thank you card, it doesn’t take much to show your thanks and appreciation to your best customers. Make sure you address it specifically to your customer (avoid generic “Dear Customer” messages if you can). Make sure your card is signed by a specific person (whether it’s the head of the company, the CEO, or the customer relationship manager). DO NOT use this as an opportunity to market or try to upsell your customer. Thank them clearly and express your gratitude, and offer your services if they need additional assistance with their product purchase.
2. Send them follow-up bonuses
Over-delivering is a great way to thank your client. Aren’t you happy when someone gives you more than advertised? It always amazes me. Especially if they do it repeatedly. You can always build this cost into your pricing, but providing value beyond the dollar cost of your product or service is fundamental to long-term wealth.
3. Call them to say thank you
This should happen within a week or two of purchasing the product or service. Just a friendly call to say hello, thank you for your purchase and make sure everything is ok. It just shows that you care about your customers.
4. Send a gift
Everyone loves to receive gifts! It doesn’t matter how old and cynical you become, somewhere deep inside, a little spark of joy will light up when someone gives you a gift. Whether you stick a dollar or a raffle ticket in your catalog or send your customer a completely unrelated gift, it will lift you above the pack of competitors and make you stand out in the eyes of your customers.
5. Send a discount coupon
Handing out coupons to your valued customers has always been a great way to show appreciation. This is especially true if you have a business where the customer needs to buy from you multiple times (they will appreciate the discounts).
6. Post your appreciation
To do this, you need to use creative thinking (and insight). However, you can have a super customers page of a website that lists your valued customers. You could initiate them into some sort of Valued Customer Club. You can make a charitable donation in their name and thank them on your website.
7. Make your thanks personal
If your business allows you to collect additional data about your customers, you can personalize your thank you. If you have a date of birth, you can send them your birthday greetings via email or email. You can send them anniversary messages (even “It’s been a year since you first honored us with your business…” typing messages). The more personal you make your thank you, the more powerful it will be in the minds and hearts of your customers. Personalization says you care!
Alright, here are 7 easy ways to thank your customers. You can really be grateful and rich in business if you put a little heart and a little ingenuity into it.
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